Sky-High Sips: Urban Tapioca CGI

This project showcases a high-impact CGI commercial created for a local cafe, featuring their signature tapioca drink in a striking urban environment. By positioning the product on a rooftop overlooking the city, we created a visually arresting contrast between the refreshing nature of the beverage and the modern architectural backdrop.

Our team focused on hyper-realistic 3D modeling and rendering to ensure the product looked incredibly appetizing. Special attention was paid to the physics of the tapioca pearls, the translucency of the tea, and the subtle condensation on the cup, all reacting naturally to the outdoor lighting conditions.

Designed for social media and digital displays, this piece leverages the 'Fake Out of Home' (FOOH) trend to generate buzz and brand awareness. The result is a premium, thumb-stopping animation that elevates the local brand's identity through world-class visual storytelling.